How We Rank Bookmakers & Casinos

Betpack’s Signature Evaluation Process

Relying on extensive industry knowledge and years of experience, we adhere to a strictly defined assessment system that allows us to analyse a multitude of factors when evaluating online gambling platforms. Our process of reviewing and rating online sportsbooks and casino sites is transparent, structured, and objective.

Employ Experts

All our writers and editors possess expert knowledge of the online gambling and betting industry and first-hand experience with online casinos and sportsbooks. They are all undisputed authorities in their field of expertise and are well qualified to differentiate top-quality online gambling platforms from second-rate ones. You can learn more about the content team and get to know our writers better in our About Us page.

Analyse Licences and Security

To ensure that you wager in a safe gambling environment, we only review licensed sportsbooks and casino operators. We look for gambling concessions from stringent regulators renowned for their meticulous inspection of businesses and adherence to high player protection standards such as the Malta Gaming Authority (MGA), the Gibraltar Gambling Commissioner, Curacao eGaming and the Isle of Man Gambling Supervision Commission (GSC). Additionally, we examine the encryption and security mechanisms in place, as well as operators’ data protection protocols to be sure that we are only featuring trusted and reliable platforms.

Assess Betting Options and Game Libraries

Our promise to bettors is to bring the best betting markets closer to them. To achieve that, we start by examining the sports available and continue by inspecting the pre-match and live betting options. Bookmakers that offer popular and obscure bet types and have competitive odds are the ones we give the highest rating to. Similarly, when testing casino game libraries, we reserve the best scores for casino sites with thousands of games from world-class software providers. The casino operators we feature must have a good range of video slots, progressive jackpots, live dealer games, and many other gaming options. 

Examine the User Experience and Mobile Compatibility

Navigating a website easily is crucial for the quality of your online casino and sportsbook experience. Therefore, we test the usability of a casino/sportsbook, its design, layout, and ease of access before featuring it on our website. We also gauge the compatibility of the platform with Android and iOS devices making sure you won’t be making any compromises when accessing these platforms via the smaller screens of mobile devices. We rigorously test the mobile browser versions and dedicated mobile apps to ensure the streamlined mobile experience is as good as placing bets on a desktop device.

Test Casino Bonuses & Promotions

Most online casinos offer various bonuses for new and existing players, but not all are worth claiming. To help you find the best promotions, we sign up at online casinos and activate bonuses like free spins, deposit matches, and cashback. We test these offers to see how much real value they provide. Casinos with fair and transparent bonus terms receive top rankings on our website.

Test Sportsbook Betting Offers

Sportsbooks also provide a range of promotions, including free bets, risk-free wagers, and enhanced odds. We join sportsbooks, activate these bonuses, and place bets to evaluate their actual benefits. The sportsbooks that offer easy-to-claim betting bonuses with fair terms are the ones we feature prominently on our platform.

Evaluate Deposit and Withdrawal Options and Limits

The best online casinos and sportsbooks work with a wide selection of payment options that range from credit/debit cards, e-wallets, bank transfers, prepaid vouchers, and cryptocurrencies. The more efficient and convenient the payment systems, the higher the score assigned to a gambling platform. Additionally, we test the deposit and withdrawal limits to ensure they are flexible enough so that both budget players and big-money gamblers will feel comfortable making transactions and placing bets.

Contact Customer Support and Assess Responsiveness

To facilitate easy resolution of problems and instant access to advice, we test the responsiveness of the customer support channels at online casinos and sportsbooks. Here, we evaluate how much time it takes help-desk personnel to answer our queries and assess the actual helpfulness of the assistance provided. Next, we check for multilingual support options and test whether all communication channels are open i.e. live chat, email, and phone support. Lastly, we evaluate the FAQ section and Help Center to see if you will be able to find the answers yourself if the situation requires that.

Betpack’s Data-Driven Approach

While we rely heavily on the expert assessment of seasoned industry professionals, we also leverage various data analysis techniques and data-based approaches to ensure our rankings are as accurate as possible.

Bayesian Probability Model

The Bayesian model is one of the approaches we use when incorporating user reviews into our evaluations. It allows us to get accurate results about the quality of a casino or sportsbook. These are not based on mere averages, which invariably also include inexperienced players, instead, the feedback is stabilised and adjusted dynamically to give more credence to expert bettors and verified platform users.

House Edge and Odds Analysis

Online casinos and sportsbooks operate with profit margins which later determine the competitiveness of the odds. Operators with higher profit margins offer lower odds. While these percentages are pretty straightforward to calculate for our experts, they might pose a challenge for our readers, so we ensure to display them in our reviews even though we have already calculated them into the overall ratings of operators.

Transaction Efficiency

We test the speed and efficiency of deposits and withdrawals of all online gambling platforms we review without exception. These metrics allow us to locate platforms with faster processing times, a factor that directly affects the ranking we assign.

Betpack’s Scoring System

After we have carefully evaluated all the data and analysed it in conjunction with our expert assessments and statistical models, we create a review about each operator and assign a score from 1 to 10. Here’s what each of these values represents:

• 9-10: Top-quality operators with outstanding scores across all categories

• 8: Excellent options with only a few minor improvements needed

• 7: Good overall choices with gambling and betting options above the industry average

• 6: Decent casinos and sportsbooks that could do with a few upgrades

• 5: Operators that may be considered but only after closer examination

• 4 or lower: Mediocre platforms that may appeal to some players, but there are better options

Final Considerations

Finding an online casino or bookmaker that aligns with your interests and preferences can be quite challenging. However, with Betpack, you can rest assured that you have taken all the right steps to ensure that the operator you join is expert-vetted and has gone through a battery of relevant tests to determine its quality. Our rigorous assessment process allows us to locate outstanding gambling platforms, while our unbiased and professional approach guarantees that our rankings and reviews are credible.

We invite you to browse our curated lists of bookmakers and online casinos so that you can shortlist platforms that might work for you. You can also read our meticulously compiled reviews to discover operators that best align with your preferences.