Instagram Earnings of the Top 20 ATP Players and More

08/08/2024; 9:33 AM By : Steven D. Thompson

With Novak Djokovic's recent Olympic triumph, his influence on and off the court has never been more pronounced. Tennis players are paid nowhere near the money NBA and NFL players earn. That being said, they earn significant amounts from sponsorships and Instagram ads. Some of the top tennis players earn staggering amounts per Instagram post. Who leads the pack? The deep research done by Betpack.com provides an insight into the lucrative world of tennis social media for the top athletes. Sheet with table:

Name	Handle	Earnings per post	No. of followers
Novak Djokovic	djokernole	$181,000.00	15,200,000
Carlos Alcaraz	carlitosalcarazz	$78,700.00	6,100,000
Jannik Sinner	janniksin	$34,000.00	2,700,000
Alexander Zverev	alexzverev123	$25,200	2,100,000
Stefanos Tsitsipas	stefanostsitsipas98	$22,700	1,900,000
Daniil Medvedev	medwed33	$15,500	1,200,000
Grigor Dimitrov	grigordimitrov	$13,800	1,100,000
Holger Rune	holgerrune	$10,900	880,000
Ben Shelton	benshelton	$9,100	721,000
Casper Ruud	casperruud	$8,540	691,000
Taylor Fritz	taylor_fritz	$7,710	628,000
Andrey Rublev	andreyrublev	$7,220	576,000
Felix Auger-Aliassime	felixaliassime	$6,510	551,000
Lorenzo Musetti	lore_musetti	$5,950	462,000
Alex de Minaur	alexdeminaur	$4,600	375,000
Tommy Paul	tommypaull	$3,990	318,000
Hubert Hurkacz	hubihurkacz	$3,370	273,000
Sebastian Korda	sebastiankorda	$1,880	150,000
Ugo Humbert	ugohumbert	$1,240	100,000
Sebastian Baez	sebastianbaez1	$857	67,000

Novak Djokovic – GOAT On and Off the Court

If anyone was wondering who the tennis GOAT is, the answer is clear – Novak Djokovic. He cemented his place as the greatest of all time by completing the Golden Slam after winning gold at the Olympics. But the popular Nole seems to be a GOAT off the court as well. He is known on Instagram as @djokernole and with an astounding 15.2 million followers, he earns a massive $181,000 per Instagram post. Djokovic’s influence in the world of tennis is unmatched, and he’s a literal magnet for big brands.

Nadal and Federer – the Old Guard Reigns Supreme

We’ve seen Djokovic’s earnings, but what about his rivals Rafael Nadal and Roger Federer? While Federer is already retired and Nadal’s on his way out, they still remain dominant forces on social media. Roger Federer’s (@rogerfederer) Instagram earnings are around $151,000 per post, which shows that he’s always been an attractive athlete from a marketability point of view. His enduring legacy and appeal attract all kinds of brands, including global powerhouses such as Gillette and Mercedes and popular crypto gaming brands looking for a piece of the Swiss legend’s social media presence.

For all of Federer’s class, Rafael Nadal (@rafaelnadal) remains the true king of tennis social media. As impressive as Federer and Djokovic’s figures are, Nadal earns $254,000 per sponsored Instagram post. That’s mostly because of his 21.5 million followers, which is another GOAT number for the king of clay.

Sinner and Alcaraz – Next-Gen Stars

Carlos Alcaraz and Jannik Sinner are rising stars who might dethrone Djokovic following his decade of excellence. You’ll find both among the favourites at most bookies in any tournament they enter. You can find no-deposit free bets on tennis, allowing you to place wagers on emerging players and established stars like Carlos Alcaraz and Jannik Sinner. Per Betpack’s research, Alcaraz (@carlitosalcarazz) earns a staggering $78,700 per Instagram post. He has 6.1 million followers, and that number is sure to grow in the coming years. Another budding star, Jannik Sinner, is right behind, earning $34,000 per Instagram post. That’s much less than Alcaraz, but it’s fair to note that he ‘only’ has 2.7 million followers.

Tsitsipas, Medvedev, and Zverev – Established Marketability Magnets

Alexander Zverev may not have found luck in his Grand Slam appearances, but he’s an attractive name for big brands. With the Instagram handle @alexzverev123, he earns around $25,200 per sponsored post from 2.1 million followers. Stefanos Tsitsipas has 1.9 million followers, which bring in $22,700, while premier Russian star Daniil Medvedev earns $15,500 per social media post. His follower count is 1.2 million.

Rune and Dimitrov – Just Around the Corner

Right under names such as Tsitsipas, Medvedev, and Zverev are players such as Grigor Dimitrov (@grigordimitrov) and Holger Rune. Dimitrov is an established name that rakes in $13,800 per post on his Instagram profile. Holger Rune (@holgerrune) earns $10,900, and that’s a figure that will increase in the future as he makes his play on the ATP list. Other players such as Hugo Humbert and Sebastian Korda (@sebastiankorda) earn just under that amount, which shows how powerful social media is for tennis stars, even if they’re ranked lower.

What About Murray and Kyrgios?

Freshly retired Andy Murray (@andymurray) and former Wimbledon runner-up Nick Kyrgios (@k1ngkyrg1os) have a notable social media presence too. Kyrgios and his flashy personality have made him a hit on social media with 4.2 million followers on Instagram. He earns almost $50,000 per post, which is almost double what Murray rakes in. Andy Murray has 2.1 followers, claiming $26,500 per post.

Who is the Real Social Media Tennis GOAT?

We’ve already solved this. In terms of financial marketability, it’s Rafael Nadal. But, in terms of a multifaceted influence in the world of tennis, it’s Novak Djokovic. He’s just behind Nadal in terms of earnings per Instagram post, but he has a much larger influence in the world of tennis.

He’s often considered the “bad guy” in tennis, known for his antics on the court and controversial opinions off it. However, no one can deny that he’s the sport’s biggest star. That’s reflected in his status as the top tennis social media star and his position as a top betting favourite at fast withdrawal betting sites for each major tournament.

Name	Handle	Earnings per post	No. of followers
Rafael Nadal	rafaelnadal	$254,000	21,500,000
Roger Federer	rogerfederer	$151,000	12,600,000
Nick Kyrgios	k1ngkyrg1os	$49,700	4,200,000
Andy Murray	andymurray	$26,500	2,100,000

Social Media Gold: How Tennis Stars Turn Followers into Fortune

The amount tennis players earn depends on their marketability and social media fanbase. Every brand is looking to endorse the largest tennis stars and latest sensations such as Carlos Alcaraz. With each title they win, their fanbase on social media grows. Posts reach millions of followers, which turn to clicks and website visits, resulting in the astronomical sums being paid to players.

Instagram Earnings of the Top 20 ATP Players and More

Novak Djokovic – GOAT On and Off the Court

Nadal and Federer – the Old Guard Reigns Supreme

Sinner and Alcaraz – Next-Gen Stars

Tsitsipas, Medvedev, and Zverev – Established Marketability Magnets

Rune and Dimitrov – Just Around the Corner

What About Murray and Kyrgios?

Who is the Real Social Media Tennis GOAT?

Social Media Gold: How Tennis Stars Turn Followers into Fortune

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