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The State of Research on Markets for Sports Betting and Suggested Future Directions
The sports betting market is still emerging, with more and more countries legalising online betting. And here, we breakdown what the academic world says about it.
Marketing of Sports Betting and Racing
Learn more about marketing of sports betting and racing and the different types of sports betting advertising.
The Role of Probability in Sports Betting
Learn how betting probability works, convert odds to probability, and explore the best probability strategies in our in-depth guide.