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Best Betting Sites in Kenya

Best Betting Sites in Kenya

Updated: 13/03/2025 11:30 AM

Explore betting opportunities with betting sites in Kenya and take advantage of the incentives that come with playing at top-notch bookmakers. Local and international betting sites are all present in the country to give punters a chance to kickstart their exciting journey, so trust Betpack’s choice and come along to learn more about the online betting industry in Kenya.

Table of Contents

Sports Betting Regulation in Kenya

Gambling is legal and regulated by the government in Kenya, meaning users should face no restraints in joining an online betting site. However, there are intricacies to the betting market in Kenya that must be understood before exploring the different betting opportunities, such as Kenyan sports betting regulations and other laws.

Key Aspects About Betting in Kenya

In Kenya, both the Gambling Regulatory Authority (GRA) and the Betting Control and Licensing Board (BCLB) are involved in regulating gambling activities, but they have different roles and functions.

The BCLB was established in the 1960s under the Betting, Lotteries and Gaming Act (Cap 131) and mainly focuses on licensing and regulation of gambling operators in Kenya. Without a licence from this entity, providers aren’t legally permitted to offer any gambling forms in Kenya.

The GRA was established under the Gambling Control Bill of 2023, to regulate and oversee the broader gambling industry, mostly focusing on the strategic oversight of gambling and its social impacts. Among other works, it facilitates and advises on the evolution of gambling regulation, and ensures responsible gambling practices.

There are different types of betting licenses in Kenya, including those specific for lotteries, bets on horse racing or dog racing, and prize competitions, among others. Betting operators are subject to about 35% taxation of their gross profit.

Sports betting in Kenya has experienced significant growth over recent years, boosted by a rise in internet penetration, mobile traffic, and a significant young adult population. Revenue is expected to show an annual growth rate of 6.25% from 2025 to 2029, resulting in a projected market volume of 145€ million by 2029.

Football is the most popular sport in Kenya, followed by athletics and rugby. The English Premier League, the Olympics, and Rugby World Cup Sevens and Safari Sevens are the most beloved events both for viewing and betting.

best kenya betting sites text with kenyan flag and players

How to Pick the Best Bookmaker for Kenya

There are many betting sites in Kenya with different features and offers to provide an incredible betting experience to players. We've highlighted some factors that we consider to be vital when picking the best Kenyan bookmaker.

Step 1

Safety and License

Safety is a top priority when choosing a betting site. We recommend taking some time to explore the different security measures on the betting site, such as checking for the latest SSL technology or a valid and active bookmaker license from the BCLB or other international regulators like the Malta Gaming Authority, for instance.

Step 2

Payment Method Lists

Additionally, make sure the betting site accepts a sufficient number of popular payment options. Check the list to see what types of options are available, if they are easy to use and what are the minimum limits. Don’t forget to also check the terms and conditions for any potential associated fees to a particular option, or whether a payment method is restricted from welcome bonuses or other offers.

Step 3

Betting Features and Incentives

The most important aspect is, indeed, what the betting site actually offers. The range of features it has available will be the game changer here, so it's good to look at its betting options to see what’s on the table. The odds booster, bet builder, and early cashouts are a few noteworthy features to look for, but to those who want to take their Kenya betting experience to another level, we also recommend searching for sites offering live betting, as well as those who combine this live stream betting.

Step 4

Reviews from Experts

Why waste time searching for the best bookmakers for online betting in Kenya when we can do it? The providers on our recommended list passed through rigorous processes to be there, so rest assured that we deliver some of the best betting sites in Kenya and provide honest reviews on them. Therefore, just pick your next favourite betting site and start your adventure without stress.

Key Facts & Stats about Betting in Kenya

Secure and Trustworthy Betting Sites in Kenya

A safe betting experience requires reliable betting sites, even more so considering that online sports betting is legal and regulated within Kenya’s borders. It's crucial to select betting companies that hold the necessary licenses, like the ones listed below, and bookmakers offering high odds.

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Type

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2011

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Antigua Division of Gaming

Languages:

English

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Best Betting Offers & and Promotions in Kenya

The legal betting market of Kenya makes it easier for bookmakers to promote their bonuses. Customers who want to level up their experience can get several different betting bonuses and promotions that are often connected to the account creation process or target a specific event. Get to know some of the most popular sports betting bonuses in Kenya:

Most online sportsbooks will welcome new players with corresponding bonus offers when they first open a new betting account. These can be paid by the providers in different forms, including free bets, reload bonuses, and more.

These two are the most popular offers in the online sports betting industry. When receiving a free bet promotion, players can enjoy their favorite events without spending their own money, whereas when claiming deposit reload bonuses they will see their playing money boosted by the sportsbook. Even though the two are often awarded to new players upon joining, they also target existing customers during special promotional periods.

As football is the most popular sport in Kenya, it’s only natural that the best online sportsbook prioritise live betting. However, some of them go beyond this and also allow their users to obtain inplay bonuses, offers tailored specifically for this kind of betting.

Not all sportsbooks go as far as offering these, but it’s certainly possible to find Kenya sportsbooks with accumulator boosts promos. As some of the best ways to increase earnings, these will make punters configure special bets to achieve special boosts. Likewise, receiving profit boost bonuses will also enhance bettor’s experience.

How We Rank and Evaluate Betting Sites in Kenya

To ensure we’re always up do date with the latest trends and also that we have direct contact and learn with the best people from the gambling world, the Betpack team travels the world to attend the best conferences. We put this same level of care into creating our reviews and guides, so here’s how our process is elaborated to come up with the best betting sites in Kenya.

Licence and Safety Regulations

We take security very seriously at everything we do, so that obviously applies to ranking and comparing betting sites in Kenya. We give more points to platforms that are more security-conscious or, in other words, those which use of the latest SSL technology and present a valid bookmaker licence from the BCLB or any other reputable entities. If all these are green lights, then we can tell that the site is suitable and trustworthy.

Betting Bonus Offers

The promotional section is another important area in any betting site. We look for those in which players can receive a welcome offer once they complete the registration process and also verify the terms and conditions to check for any hidden deceiptful conditions. However, our scrutiny goes beyond these rewards and gets extended to other sports betting bonus offers as well, namely those that players can still get after already being registered. These include all the bonus above, such as free bets, reload bonuses, accumulator boosts, and many more.

Odds & Value

The betting odds are also essential to the overall betting experience. Sites with the best betting odds get more points compared to those with average odds. So, we compare the odds of multiple sites to see whether they offer what many of them promise: higher odds than the industry average standard. And even though football is the centrepiece in most of the world, we never disregard other sports. Top sports betting sites will have the best odds and values for multiple sports.

Live Betting and Streaming Features

Betting in pre-match markets is the standard option for most bettors, but a great way to get increase the excitement of an event is through live betting. The best live betting bookmakers offer in-play betting options with real-time odds updates, something we pay close attention to. Also, live betting is better when combined with live streaming betting providers so that punters can directly watch and bet on their favourite Kenyan sports matches on these platforms.

Betting Sites in Kenya: Explore Various Different Betting Types

The fact that online betting is legal in Kenya makes space for a great diversity of betting platforms to operate in the country. Users benefit the most from this, as they can enjoy a variety of choices that include cryptocurrency sites, live betting platforms, or those with fast payouts, amongst other options.

Crypto Betting Sites

Blockchain technology is one of mankind’s greatest and most recent technological achievements. Being a true game changer in the way payments are handled, cryptocurrency also reached the online betting industry with Bitcoin, Ethereum and many others being already accepted at the best cryptocurrency betting sites, offering extensive privacy, lower fees, and no affiliation to banks.

Live Betting Sites

Live betting offers a great alternative to all sports bettors as it allows wagering on the events as they’re happening. This not only increases the excitement around the whole betting activity but also unlocks a new range of new betting markets. Live betting sites cover a great plenitude of sports, including those that are popular in Kenya such as football or rugby.

Fast Payout Betting Sites

Being able to rely on fast payout betting sites is crucial for bettors seeking online betting platforms in Kenya. Having near-instant deposits and withdrawals can put a certain provider at a great advantage over one another, and even more so if they ensure mobile support and accept payment methods such as e-wallets and cryptocurrency.

International Betting Sites

Betting regulations in Kenya allow for both local and international providers to offer their services in the country as long as they boast a legal licence. In this case, joining international sportsbooks can have great benefits, such as a broader sports betting market and more competitive odds, as well as a greater range of payment methods and promotions.

VIP Sports Betting Sites

Tailored for the highrollers, VIP sports betting sites are not for the faint of heart. Also available in selected providers in Kenya, these pages offer a unique experience crafted especially for those with deep pockets.

Low Deposit Betting Sites

On the other hand, those looking to make small stakes or start their betting paths can also join betting sites with low deposits. These are created mostly for beginners, but even the most experienced bettors can have a break and bet simply for pleasure without risking too much. The core of these sites is that they accept very low minimum deposits, which is also very useful when trying out a new platform that just debuted, for instance.

Top Kenyan Betting Sites by Category

Check out the table below and get to know the most active betting sites in the different categories for online betting in Kenya.

Categories	Betting Sites
Best Betting Site Overall in Kenya	Boomerang Bet
Best Crypto Sportsbook	CryptoLeo
Bookmaker with Best Variety of Payment Methods	BillyBets
Best for Fast Withdrawals	Betibet
Best for VIP Players/Highrollers	Playbet.io

Popular Payment Methods for Betting Sites in Kenya

Kenya is a haven for top betting sites. Some of the fastest-growing bookmkaers have set up shop in the country since the sports betting market is regulated and any operator that can meet the requirements is granted a license. However, there are a few restrictions, such as the prohibition of unlicensed payment methods. Below are some of the most popular payment methods in Kenya that you can come across at your preferred betting site.

Litecoin

Ethereum

Tether

Dogecoin

Solana

Ripple

American Express

Dash

Bank Transfer

Person to Person

Binance Pay

Paysafecard

Monero

ecoPayz

Sticpay

POLi

Piastrix

Skrill

Perfect Money

PayPal

PayForIt

Pay4Fun

Pay N Play

Qiwi Wallet

Rapid

Revolut

Siru

MuchBetter

Telecel

Trustly

TrustPay

Ukash

Volt

WebMoney

Yandex Money

Zimpler

iDebit

Astropay

Boku

Cardano

CASHlib

CashtoCode

CoinsPaid

DCoin

Entercash

Entropay

Euteller

Flexepin

Giropay

iDeal

Pay by Mobile

InstaDebit

Interac

Jeton

Kevin.

Klarna

Maestro

MiFinity

MTN

Neosurf

Neteller

Noda Pay

Nordea

Show More Payment Methods ( 63 )

Mobile Banking

The most popular payment method in Kenya is Safaricom’s M-Pesa, a phone-based money transfer service. It’s widely used across Kenya due to its convenience and accessibility without needing a traditional bank account. Besides this, other mobile banking methods such as Airtel Money, T-Kash, Equitel or Pesapal make this the most popular payment method in Kenya. This payment system has revolutionised how Kenyan people manage money in a country where a significant portion of the population is unbanked.

As for betting sites, mobile banking is a broadly accepted payment method, with many of the Kenyan websites accepting all of the above and other more global services such as Apple Pay or Google Pay.

E-Wallets

Evermore a popular option for bettors e-wallets are convenient payment methods that allow players to deposit and withdraw money without stress. Bookmakers are aware of this reality and stepped up their game to accept Neteller and a plenitude of other e-wallets

Credit Cards

Even though a significant part of the Kenyan population is unbanked, credit and debit cards are always viable payment methods. Not only do the best online sportsbooks accept Visa payments, but they’re also great for new bettors who want to start their experiences. The same applies to Mastercard betting sites, for instance.

Cryptocurrencies

The next generation of payment methods comes through cryptocurrencies. Featuring top-notch security thanks to the exclusive blockchain technology, users can rely on the best Bitcoin casinos and many other options.

Mobile Apps for Betting in Kenya

With mobile betting on the rise worldwide, it’s evermore important for sportsbooks to deliver good mobile coverage of their services. That’s why, at Betpack, we seek to find the very best sports betting apps for our readers. Check out the table below with our findings on the best Android betting apps, or iOS betting apps for those with Apple devices.

Betting App	Compatibility
FairPari	Android
1xBit	Android/iOS

Most Popular Sports Betting in Kenya

The legal framework of sports betting contributed for an even greater popularisation of sports in Kenya. The country made different sports an integral part of its culture, having a great tradition in athletics at the Olympics, for example. This is also reflected in the online betting industry as there’s no shortage of betting opportunities in the country. You can also find international betting site that accept players from Kenya and explore diverse betting markets.

Football

Athletics

Rugby

Tennis / Basketball

Despite the national Kenyan team having never qualified for the FIFA World Cup and having inconsistent performances at the Africa Cup of Nations (ACN), football is still the most popular sport in the country. As the most well-represented section in the online betting world, there’s a vast range of betting possibilities here, with best football betting sites offering the English Premier League, the ACN, and Champions League betting being the most demanded ones.

Preferred Betting Markets in Kenya

The online betting industry in Kenya is very diversified, but like anywhere in the world there are a few betting markets that gather more popularity. Therefore, let’s get to know them better and understand how they work and apply to each occasion.

Match Winner (1X2)

With football being the most popular betting sport in Kenya, it comes as no surprise that the classical 1X2 is also the most demanded betting market. When wagering on, for instance, Kenya vs South Africa for the ACN, all there is to do is choose the home win (1), a draw (X), or an away win (2).

Event Winners

One of the most simple markets users can ask for is to bet on the winners. This applies to most sports, if not all, and is widely available across betting sites. It’s also a good alternative for sports with fewer betting markets, such as athletics, for instance, but it also applies to football or rugby tournaments that are widely popular in Kenya in the form of long-term bets.

Handicaps

Handicap betting works great as accumulator combo bets to increase earnings. These pre-match wagers are good to level up the game when big favorites meet underdogs, as the betting site sets an advantage or disadvantage on a certain team. Let’s take the same Kenya VS South Africa example and say the home team is the clear favorite; betting on a win for Kenya with a -1 handicap would mean the betting site considers the match as starting 0-1 in favor of the opposing team. Therefore, for the bet to be won, Kenya would have to win by a two-goal difference, either 2-0, 3-1, or 4-2, and so on.

Match Scorers

Predicting a match scorer or MVP can be hard, but also quite rewarding. Betting sites often have competitive odds for those wagering on the players signing their names on the scoresheets in football, rugby, and other popular sports. It’s also possible to bet on a handful of variations such as the first player to score markets or the tournament’s MVP, for instance.

Best Kenya Betting Sites for Sports

Discover the top Kenya betting sites for sports, offering a range of options for football, athletics, and rugby enthusiasts. Explore these platforms, including some of the best international betting sites.

Betting Site	Sports
Boomerang Bet	Best for Football
Sportaza	Best for Athletics
BillyBets	Best for Rugby

Responsible Gambling in Kenya

Kenya’s regulated gambling market is centered around the two entities running it. The Gambling Regulatory Authority (GRA) is responsible for applying, enforcing, and supervising the necessary regulations regarding safe and responsible gambling, including if betting sites provide their clients the tools to keep their betting activities under control, such as:

Deposit Limits - The ability to set daily, weekly, or monthly deposit limits by the players for self-regulation and management of their spending.
Self-Exclusion - A formal temporary or permanent self-ban from players to exclude themselves from gambling on the websites.
Session Reminders - Notifications and other popups that periodically inform users about their gaming session.
Betting History - Players’ can check their account spending to make conscious balance of their finance.
Support Helplines - Players in need can find help and guidance in associations such as GamCare and the National Problem Gambling Council.

The Online Betting Scene in Countries Around Kenya

Despite the continent’s different struggles, online betting is still growing in Africa. Get to know the reality of some of Kenya’s neighboring countries and see what other betting companies have to offer.

United Republic of Tanzania

Ecuador

Zimbabwe

Cameroon

Bangladesh

Nigeria

Ghana

Democratic Republic of the Congo

Zambia

Show More Countries ( 9 )

Conclusion

Kenya is one of the few African countries with a regulated betting industry and, as the industry improves, the laws have been adjusted to ensure a more controlled environment. In Kenya, the online betting scene includes several local and international betting that come with different incentives, including welcome bonus offers, free bets, exciting betting features, and more. Simply pick a suitable Kenyan betting site from our list and start enjoying a smooth betting adventure today. Don’t forget to play responsibly.

Frequently Asked Questions

Is Sports Betting Legal in Kenya?

Yes, betting on sports games is legal in Kenya.

What are the Most Popular Sports to Bet on in Kenya?

Some of the most popular sports to bet on in Kenya include football, athletics, and rugby.

Is there a Tax on Sports Betting Winnings in Kenya?

Yes, there is a 20% tax on winnings from betting in Kenya.

Can I Claim Promotions at Kenyan Betting Sites?

Yes, you can claim bonuses and promotions at most betting sites in Kenya. Simply join one with quality bonus offers.

Are there any Betting Restrictions in Kenya Betting Sites?

Some of the betting restrictions in Kenya include the age limitation that says players must be at least 18 years old before betting online. There are also advertising limitations, and only betting sites with proper licenses can offer betting opportunities.