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The ever-growing popularity of European betting sites means that a wide range of top-class sportsbooks are now available to punters all across the continent. Naturally, some are better than others. Our experts have done all the necessary legwork to find the best operators and their key features, so let's walk through everything important.
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Best European Online Bookmakers
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How Does Betting on Sports Work in Europe?
Sports betting in Europe allows people to bet money on sports such as football, basketball, tennis and more. Online betting is legal and regulated in many countries, but each has its own laws. Punters choose an outcome - this can be a winner or a score prediction - and deposit money with an online bookmaker that sets the odds.
The odds show the possible winnings and the probability of an outcome. In Europe, the decimal point is usually 2.00. Multiply your bet by the odds to calculate the return; a €10 bet at 2.00 will return €20 (€10 profit plus bet).
Note that laws vary across Europe. For example, the UK fully regulates betting; Germany strictly controls it; Sweden has state-run systems. Bookmakers follow local rules and pay taxes. In addition, responsible betting is a top priority and is encouraged through features such as deposit limits, self-exclusion and more.
Most Trusted EU Bookmakers Selected by Our Experts
Discover the most trusted EU bookmakers, carefully selected by our experts based on licencing, security, betting markets, and user experience. Each platform is reviewed to ensure fair play, competitive odds, and reliable payouts.
1. Sportsbetting.ag Casino Review
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Key Facts About Betting Sites in Europe
Online gambling regulations vary across Europe; while most EU countries allow some form of online gambling, the specific types permitted differ by country.
Common payment methods on European betting sites include credit/debit cards and e-wallets like PayPal.
European betting sites are increasingly implementing responsible gambling tools, such as self-exclusion options and deposit limits, to promote safe betting practices.
Taxation on online betting winnings varies by country; for example, in the UK, gambling winnings are tax-free for players, while in Spain, they are subject to income tax.
The European online betting market is highly competitive, with good amount of operators trying to attract users through competitive odds, diverse betting options, and promotional offers.
Top Regulatory Bodies for Online Betting in Europe
Learn all about the top regulatory bodies governing online betting in Europe. They ensure fair play, security, and responsible gambling for bettors.
Malta Gaming Authority (MGA)
MGA is one of the most respected regulatory bodies in Europe. It is known for its rigorous criteria, the commission guarantees fair play, safety and openness in the gambling industry, ensuring credibility for both operators and punters.
United Kingdom Gambling Commission (UKGC)
The UKGC controls online betting in the United Kingdom and they ensure that operators comply with the rules of consumer protection, fairness and transparency, thus creating a safe and reliable environment for bettors.
Swedish Gambling Authority (Spelinspektionen)
Spelinspektionen oversees Sweden's online betting industry, offering fair competition and player protection. It enforces licencing and operational standards for betting platforms, while emphasising responsible gambling practices, including self-exclusion and loss limits.
Gibraltar Gambling Commission
The Gibraltar Gambling Commission regulates online betting sites based in Gibraltar. They are known for its strict regulations and emphasis on fair play, Alderney has become a popular choice for operators and punters alike, providing a safe, secure and transparent environment for players.
Alderney Gambling Control Commission (AGCC)
The AGCC ensures that online gambling operations in Alderney adhere to high standards of integrity and fairness. It is known for its rigorous licencing process and for offering a secure platform for operators and punters seeking reliability and transparency.
Why European Sports Betting Sites Stand Out in the Global Market
There are several reasons why online betting sites in Europe are such a hit among punters. Whether you're placing football bets for the UEFA Champions League or looking into horse racing, our recommended European betting sites distinguish themselves from their counterparts through some unique features. Let's take a closer look at why EU betting sites are so popular in European countries and the rest of the world.
Top Reputation
The EU is home to some of the most distinguished online gambling regulators in the world. The Malta Gaming Authority comes to mind first, as it has been the regulatory body behind some of the most prominent international platforms for betting in Europe. Other reputable institutions for issuing licences include the Swedish Gambling Authority, the Government of Gibraltar and Anjouan Gaming.
Such a regulator adds a big layer of trust among punters, so they won't need to fear for their online safety while gambling. Robust security features such as SSL encryption will safeguard you from unauthorised cyberattacks.
Rich Selection of EU Sites
Some estimates say that the online gambling revenue in the EU will continue to rise for the next five years, with the number of active online gamblers reaching about 75 million by 2029. This shows that online betting is on the rise and will continue to flourish in the coming years.
As a result, more and more online bookmakers will appear, thus satisfying the appetite of bettors within EU borders. European bettors will have an overabundance of European bookmakers to choose from, and we will make sure to update our lists accordingly and only recommend the best of the pack.
Strong Player Protection Mechanisms
Domestic EU regulators emphasise safe gambling and player protection. Besides SSL encryption protocols, you can expect advanced responsible gambling and KYC procedures that can add another layer of security to your betting journey.
The best sports betting sites in the EU provide useful self-exclusion, deposit and loss limits, so you can utilise them to protect yourself against losing big sums of money. You will also notice links to responsible gambling organisations such as GamCare, so if you feel like you need any assistance, feel free to reach out to them.
How We Rank and Evaluate the Best European Betting Sites
Since the sheer quantity of European sports betting sites is vast, to say the least, it would be unwise for you to rely on each flashy bookmaker you come across blindly. That is where we come in, as our team of experts has developed a rigorous method of testing and raking each European bookmaker. Below, you'll find our main criteria for identifying the top bookmakers in Europe.
Licence & Reputation
There are several well-respected online sports betting regulators within the EU, so it is imperative for us to find operators that hold a valid operating licence. This could be the UK Gambling Commission or any reputable regulator. We don't stop there, as we also inspect various forums where registered bettors can voice their concerns about a bookmaker, which will give us a clear picture of its reputation.
Range of Sports & Markets
Bonuses & Promotions
Payment Methods
Bonuses at European Betting Sites
Since the European betting market is very diverse and competitive, bookies will offer you some great chances to earn an edge with various free bets and bonuses. These betting promos can be more than helpful in enhancing your potential wins. As one would imagine, every European online betting site will have its own unique bonus structure, but here are the most common ones you will encounter:
Welcome Bonus
A welcome bonus is a reward European sportsbooks offer to newly registered bettors when they make their first deposit on the site. Depending on the bookmaker you choose from our list, you may expect a deposit match bonus on your first deposit. Another common type of welcome bonus is a free bet offer.
Second Chance Bets
This is a bet that you get as a bonus bet refund if your first wager on the site is a losing one. That way, the European online betting site will provide you with a safety net against losses right from the start of your gambling journey.
Free Bets
Apart from being structured as a welcome bonus, you may get free bets as a standalone promotion. As the name itself suggests, a free bet offer will let you place wagers on sporting events without the stake being deducted from your account balance. However, note that free bets expire after a certain period, and they always have wagering requirements attached.
Reload Bonuses
Reload offers are among the most attractive bonuses you can get as a registered punter at the best European bookmakers. Such offers will "reload" your account with extra funds, so they are specially crafted for existing punters who have already made a deposit on the site. Be aware, though, that reload bonuses for sports betting are not valid for as long as welcome bonus packages.
Cashback Offers
European betting companies will often let you amortise your losses over a certain period through cashback incentives. To claim a cashback bonus, you will need to satisfy a minimum loss criteria. The best aspect of betting cashback deals at European bookmakers is that the funds you get are often attached to your real money balance with no wagering requirements.
Odds Boost
Some of the top-rated European betting sites on our lists will boost the odds for a specific game or a prop bet to make the entire wager more attractive to punters. That way, you can enhance your potential wins, so always check whether the EU bookmakers you have chosen have a dedicated section for events with boosted odds.
Referral Bonus
European sports betting sites will use all available tools to try and expand their presence. As part of their expansion strategy, newest betting sites will allow registered bettors to send referral links to friends and family. Once they register through the links and make their first deposits, the referrer will be eligible to claim a bonus, usually coming in the form of a free bet or even better, a no deposit free bet.
High Roller Bonus
Even though the vast majority of European punters at EU betting sites are casual bettors, there will be a small portion of high rollers. European betting operators will seek to personalise their gambling journey a bit and offer special high-roller bonuses with higher minimum deposit amounts, bigger wagering requirements, etc. These offers may even include risk free bets -- a favourite among bettors.
Loyalty Programs
Finally, every top-class EU sports betting site, especially VIP bookies, will value the loyalty of frequent bettors. So, by placing bets on their favourite football events or events from any other sports, bettors from European countries will get to climb loyalty levels and claim various perks along the way. Depending on the level you reach, you can expect better cashback deals, faster withdrawals, personalised bonuses, free bets and more coming your way.
Regardless of the promotion you claim at your chosen European sportsbook, be aware that strict terms and conditions may apply. Browse through them before using a bonus at the top betting sites to see all about their wagering requirements, duration, eligible sports, minimum odds per event, and so on.
Popular Betting Apps in Europe
The following outlines the mobile app availability for some of the most recognised betting apps in Europe. Each offers options for iOS and Android users, catering to a wide audience across the continent. With the mobile gambling market projected to grow from $82.84M in 2025 to $215.41M by 2034 (CAGR 11.2%), mobile betting continues to expand rapidly. Below is a concise summary of their app support.
Popular Sports for European Online Betting
Sports in Europe is heavily influenced by online betting, and some sports shine because of their large following and exciting betting possibilities. We've listed the most often used ones below.
- Football: With so many events like the Premier League or Champions League occurring all year, allowing people to bet on things like who wins or how many goals are scored, football is the most popular sport in Europe loved by millions from England to Spain.
- Tennis: With major events like Wimbledon and almost daily matches, tennis attracts viewers who appreciate choosing winners or betting live as the game swings back and forth with every point.
- Basketball: Particularly with leagues like EuroLeague in nations like Greece, basketball is expanding quickly and its high scores provide bettors interesting choices to bet on points, player stats, or even which team leads following each quarter.
- Horse Racing: Simple bet on a winning horse or try trickier bets like guessing the top three finishers, horse racing has a long history—especially in countries like the UK with events like the Grand National.
- Rugby: Thanks to its tough, action-packed approach, rugby draws bettors who love wagering on rugby match scores or specific events like tries. It is huge in countries like France and Ireland with tournaments like the Six Nations.
Advantages and Disadvantages of European Betting Sites
Even though European betting sites offer numerous sports bet options for punters, just like any form of online betting, there are some downsides you need to know of. Fortunately, the pros of betting at the best bookmakers for European punters heavily outweigh the cons. Let's take a closer look.
Pros
- Secure and reliable operators for betting in Europe
- A plethora of betting markets for all popular sports and niche sports bets
- Fast deposits and withdrawals with secure payment methods
- An array of rewarding bonuses
- Mobile-optimised websites
- The best sports betting sites have dedicated betting apps
Cons
- Country restrictions may apply
- Payment method restrictions for some bonuses
Popular Payment Methods at European Betting Sites
If a sportsbook is to make it in today's European online gambling industry, it must offer multiple payment solutions. It is a fundamental strategy for optimising punter experience, as different bettors have varying preferences when it comes to deposits and withdrawals. So, here are the most common and popular payment methods you will encounter at the best European sportsbooks:
Debit/Credit Cards
The likes of Visa and Mastercard will always have a prominent role in the online betting industry. Their widespread acceptance and ease of use make them ideal for depositing and withdrawing at EU bookmakers. On the flip side, if you intend to use cards for payments at European bookmakers, be aware of the possible fees and the fact that not every bank will allow you to use your card to bet online.
PayPal
E-wallets are the top options for online gambling, and PayPal is arguably the most globally recognised brand. You can use PayPal by linking your banking account and then leverage the e-wallet for swift and secure transactions at most European bookmakers. PayPal is among the most chosen payment methods at European gambling sites due to its rigorous security measures, geographical reach and fast transaction times.
Skrill
Betting in Europe with Skrill offers several distinct advantages for punters. The fast transactions and user-centric approach of Skrill are some of the reasons punters choose if for betting at online sportsbooks in Europe. Savvy players will also be happy to hear that they won't need to disclose any banking information when making Skrill deposits and withdrawals at sports betting operators.
Paysafecard
Prepaid vouchers like Paysafecard seem to have been the highlight of the past few years when it comes to online betting transactions. Thanks to these payment methods, punters can make completely anonymous deposits by wagering preloaded amounts on previously purchased cards. Paysafecard is a great option for budget management and it eliminates the risk of unauthorised transactions.
Apple Pay & Google Pay
Both options for betting in Europe function very similarly. They support seamless contactless payments directly from the iOS or Android device you own, which just adds to the convenience of using them. You can link your credit or debit cards to Apple Pay and Google Pay and use them to make swift and efficient transactions at many European betting sites. However, it's important to note that these methods are deposit-only.
Bank Transfers
Bank transfers stand out among sports betting platforms as they allow you to make transactions directly from your online bank account. This option just further simplifies the process of making deposits and withdrawals, and it also minimises the risk of fraud. Nevertheless, due to the banks involved and the security mechanisms, bank transfers usually take much longer to complete than e-wallet transactions, for example.
Bitcoin
Litecoin
Ethereum
Visa
Dogecoin
Tether
American Express
Ripple
Solana
Dash
Person to Person
Binance Pay
Sticpay
Paysafecard
Monero
Google Pay
ecoPayz
POLi
Pay by Mobile
Pay N Play
Pay4Fun
PayForIt
Airtel
Yandex Money
Perfect Money
WebMoney
Volt
Piastrix
Trustly
Qiwi Wallet
Rapid
Revolut
Ukash
Siru
TrustPay
Zimpler
Telecel
iDebit
Astropay
Boku
Cardano
CASHlib
CashtoCode
CoinsPaid
DCoin
Entercash
Entropay
Euteller
Flexepin
Giropay
iDeal
Nordea
InstaDebit
Interac
Jeton
Kevin.
Klarna
Maestro
MiFinity
MTN
MuchBetter
Neosurf
Neteller
Noda Pay
How to Register at European Betting Sites
Now that you've learned about the top-class European online betting sites, the one thing that is left for you is to start your online betting journey at one of them. For that, you can simply follow a four-step process, so here is the full guideline.
Step
1
Choose From Our Suggested EU Betting Sites
Since we leave no stone unturned when reviewing European sports betting sites, our suggestions are always a good starting point. Take some time to compare the operators and their key features, and choose the best betting site for you.
Step
2
Sign Up & Verify Your Account
You can now proceed with the short sign-up process by filling out the registration form. Provide your personal details and you will be done in a matter of minutes. Note that, usually, you will instantly be asked to verify your account via email or SMS before you can make deposits and place bets.
Step
3
Deposit
Head over to the Cashier section of the European betting operator and select one of the featured payment methods. Fill out the specific payment method information and deposit at least the minimum amount required. Deposits are usually instant, so you will be able to start betting in no time.
Step
4
Claim Your Welcome Bonus & Bet
Read the T&Cs of the welcome bonus and claim it if it is to your liking. Use the additional funds to place bets on all popular sports and enhance your potential wins. Once you are done with the welcome bonus, a range of other promotions await, all of which can make your experience much more enjoyable.
Expert Tip: Maximise EU Betting with Local Offers, Tax Insights & Exchanges
When choosing an EU betting site, capitalise on localisation—many adapt to specific regions with tailored promotions, sports markets, and payment methods. Know your country’s tax laws and bonus conditions to sidestep unexpected costs or restrictions on winnings, as these vary widely. Betting exchanges, where users bet peer-to-peer instead of against a bookmaker, are gaining traction in the EU, often delivering sharper odds and lower margins where available. Verify site offerings match your region.
Why Bet at European Betting Sites?
Besides the common traits of European betting companies, there are some added benefits that come with placing bets on them. You will get to make use of them only if you sign up at any of our suggested European bookies, so here are a few reasons why you should do exactly that:
The best European betting sites will provide you with a good value for your real money bets through competitive odds -- both for pre-match and live betting markets. In addition, as briefly touched upon above, thanks to promotions such as boosted odds, you can even further enhance your winnings.
Different Betting Sites in the EU: What is Popular?
Crypto Betting Sites
These sites guarantee transactions remain free of conventional banking systems by allowing betting with cryptocurrencies including Bitcoin. They satisfy a spectrum of tastes, from football to smaller markets, with flexible betting limits and are well known in the EU for quick deposit and withdrawal times—often handled in hours.
No Verification Betting Sites
No ID betting platfroms are bettors looking to prioritise minimal oversight, these sites require only basic registration, such as an email address, skipping extensive identity checks. Widely appreciated in the EU, they provide immediate access to wagering on sports like horse racing or esports, streamlining the entry process.
Fast Withdrawal Betting Sites
It is efficiency that defines fast payout betting sites. At these platforms winnings are disbursed swiftly—frequently within a day, or even instantly via cryptocurrency. They appeal to EU bettors who value prompt access to funds, supporting activities from rugby to real-time match betting.
VPN-Friendly Betting Sites
Those who are looking for location flexibility, VPN bookmakers function seamlessly with virtual private networks, allowing access regardless of regional restrictions. They serve a broad EU audience, offering betting on basketball, table tennis, and other markets without geographic barriers.
Best European Betting Sites by Category
At Betpack, we are well aware that European bettors often have varying preferences on how their ideal online sports betting site should look. Different features will be more appealing to some players compared to others, so for you to have an easier time choosing a European betting site, here is how our experts handpicked them by category. Each of these top eu sports betting sites excel in a certain category, which means there's something in store for all bettors.
| Category | Bookmaker | Licence | Features |
|---|---|---|---|
|
Best New European Bookmaker |
Pagcor |
Extensive list of bonuses, VIP program, casino section |
|
|
Best Sports Betting Markets at a European Bookie |
MGA |
Solid wagering requirements on bonuses, low minimum deposit, top-notch reputation |
|
|
Best for VIP European Bettors |
UKGC |
Free bets, high withdrawal limits, casino section, well-established bookie |
|
|
Best Crypto European Bookmaker |
Curacao |
Crypto-friendly, no KYC needed, rewarding welcome bonus |
|
|
Best Bonuses at a European Betting Site |
Curacao |
Multi-language platform, VIP program, limitless withdrawal |
|
|
Best European Bookmaker for Extra Sports Betting Features |
Curacao |
Bonuses, online casino section, e-sports betting |
|
|
Best EU Bookmaker for Sporting Event Variety |
Curacao |
Low minimum deposit requirement, VIP program, great variety of crypto payment methods |
|
|
Best European Bookmaker for High Withdrawal Limits |
Curacao |
Efficient live support, boosted odds |
|
|
Best EU Bookie for Betting Market Variety |
Curacao |
Live streaming, early cash out, bet builder |
|
|
Best European Sportsbook for Free Bets |
Curacao |
Comboboost bonuses, VIP bets feature, diverse betting markets |
Explore Top Online Betting Sites by Country in the EU
Online betting in the EU varies by country, with each market offering unique features. From leading sportsbooks to strict regulations and innovative platforms, each region has its own strengths. Our expert insights cover the best betting sites, popular sports, and local betting tips to bettors to pick with confidence.
Germany
Spain
Belgium
Denmark
Bulgaria
Finland
France
Greece
Lithuania
Latvia
Hungary
Italy
Malta
Norway
Serbia
Portugal
Poland
Slovakia
Slovenia
Sweden
Luxembourg
Netherlands
Czech Republic
Switzerland
Estonia
Croatia
Iceland
Austria
Conclusion
Europe has always been a hotbed for betting, regardless of whether it is at land-based shops or through modern online gambling platforms. With so many options to choose from, it might be overwhelming for newbies to find their most suitable sportsbook, but that is where we come in.
Our experts have done thorough research on the best betting sites in Europe, and you can take full advantage of our ready-made list. Simply compare them and choose the one that you deem the most suitable.
